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Our staff is as diverse as the training plans we provide to our athletes. We enjoy training and competing as dedicated athletes ourselves but truly enjoy seeing our clients, friends and family accomplish their goals as well through hard work and a solid plan. 

Rick Lapinski 

Rick has been an athlete for as long as he can remember.  Growing up competing in team sports helped to get those competitive juices flowing.  Whether on the baseball diamond, soccer field, or ice rink, Rick wanted to not only push himself, but help to push his teammates as well.  He continued his athletic career at the University of Wisconsin-Whitewater where he played on the university's men's soccer team.  The competitive spirit didn't die upon completion of his soccer career at UW-W. Shortly after college Rick registered for his first triathlon, the Chicago Triathlon.  The decision was made right then that he would continue to work as hard as he could in order to eventually compete in the Ironman World Championships in Kona, Hawaii.  Rick would complete his first Ironman in Coeur d' Alene, ID back in 2008 where he would finish in a time of 10:50:06.  Since then he has competed in countless races, where highlights include multiple overall wins, numerous age group podiums, 14 Ironman 70.3 World Championship qualifications, and 17 Ironman finishes including the following races: Ironman World Championships (2011, 2012, 2013, 2014, 2018, qualified for 2023 as well), Ironman Coeur d' Alene (2008, 2011), Ironman Wisconsin (2009, 2012, 2017), Ironman Arizona (2010), Ironman St. George (2012), Ironman Mont-Tremblant (2014), Ironman Louisville (2015), Ironman Boulder (2016), Ironman Texas (2017), Ironman Chattanooga (2022).  Most recently Rick was 15th overall at Ironman Chattanooga earning that coveted "Kona Slot" once again!  Rick has qualified 6 times and raced in Kona 5 times (soon to be 6 in 2023) with a PR of 9:21:15 in 2013 where he was the 29th overall American finisher on the big island.

Rick has worked with all levels of athletes.  Highlights of his athletes include:

  • 19 Ironman World Championship Qualifiers

  • 42 Ironman 70.3 World Championship Qualifiers

  • Ironman Age Group Podium Athletes

  • Ironman 70.3 Age Group Podiums 

  • Numerous Overall Wins and Age Group Podiums

  • Numerous Personal Best Times from the sprint distance up through the Ironman distance

  • Numerous Boston Marathon Qualifiers


Chad Beert 

Chad has been a lifetime athlete as well competing in all types of sports as child which eventually turned into a year round obession of playing basketball throughout his teens. Shortly after college he was introduced to triathlon by a collegue at work and was addicted from the start. With no prior swim, bike or run experience he immediately started down the path to figure out how to improve. With lots of work, some great friends and local coaches he began to see improvements in not only his performance but even more so in the enjoyment of training and racing. Next thing he knew he was embarking on a couple of full Ironmans in a little over a year and he has not looked back ever since. 


Chad has completed in all distances from local sprint triathlons up to multiple full distance Ironmans, but on most days he would probably say that the 70.3 distance is his favorite distance to race. As with the rest of the staff at L3 Endurance he is constantly reading, listening or partaking in something with regards to the endurance sports world as like a lot of us it has become more than just a hobby. Chad currently resides in the Dallas area with his wife and his young children and handles a variety of tasks for L3 Endurance. 

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